Originally Posted by VydorScope
When I first started I pushed a word file to Smashwords, and a mobi to Amazon. Through those to outlets I got my book out to 95% or better of the ebook market place (US Market at least).
But now I make :
1) One EPUB for B&N
2) One EPUB for Kobo
3) One WORD file for Smash
4) One MOBI file for Amazon
The reason is partly speed and partly accuracy. For example, B&N represents a large (maybe 20%) piece of my sales, but going through Smash can delay releases/updates as much as 2 months. Kobo I think is poised to become a major player, so I am hedging my bets and treating them as one ahead of the game but currently they are a distance 4th behind Apple in my sales.
I have dealt with other small outlets, like Bookiejar, and etc, directly but it frankly is not worth it. I really only sell via those 4 files mentioned above, and pretty much with my forth novel I have abandoned the rest.
Smash also gets me in Libraries, but that is a new market for them and still being developed. I know of no other way for me to get in to libraries.
See? What he said. Dang, if I'd waited ten minutes, I wouldn't have had to type at all. ;-)
P.S.: I concur, 100%, about Kobo. They are poised for big biz in the Far East.