About the "no-DRM" request that several people have mentioned:
Most of us are very aware that a store would be severely limiting its market by not carrying any DRM'd ebooks, and we don't expect you to do that. But you can support readers and authors who are anti-DRM by
- Clearly marking which books do and don't have DRM,
- Encouraging, or at least not discouraging, authors/publishers who eschew DRM,
- Giving clear descriptions of how DRM works, rather than the blithe "oh, just click here to install before you can read your books"--leaving customers to be dismayed when they change devices and discover they can't transfer their purchases.
If you *really* want to support DRM-free books, you can offer sales/discounts/promo features focused on DRM-free works. But we don't expect that, either. We'd just really like a store that acknowledges that DRM exists and some people consider it troublesome enough to affect what they buy.