LG today announced the phone would land in Harvey Norman’s physical retail stores on Optus mobile plans and for $496 outright – an almost $100 mark-up from the Nexus 4’s $399 Play store price.
LG said the change in price reflected the added costs required to sell a product in store, citing staffing, distribution, point of sale and marketing.
It is $97 more than Google Play store in Australia because
3) point of sale
and probably the retailer profit. That basically sum up the advantage of online retail over physical retail.
Did Google market the Nexus 4 on TV/radio/newspaper/magazine at all?