Originally Posted by n0b0
Well I don't have Prime, but if you do there are probably some benefits. I also think Amazon has more tv-shows and movies in their store.
But you can install the Amazon apps on any Android device.
I'm fairly sure that the Kindle Fire (unrooted) is merely 'optimized' for Amazon - i.e. it's limited to the Amazon App store, whereas a standard Android installation has access to Amazon (once you install the apps) AND to Google Play (AKA the Android Market).
Someone correct me if I'm wrong.