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Old 12-22-2005, 10:53 PM   #11
MobileRead Editor
Brian has learned how to buy an e-book online
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Posts: 447
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Join Date: Mar 2003
Location: Massachusetts
Device: Treo 700p, Zodiac2
I'm encouraged by their marketing strategy: They're showing the application of the Illiad across several markets. They are aiming fairly high and not limiting themselves to "just" the niche e-book enthusiast market. If they can strike the right balance of content (open formats that aren't laden with restrictive DRM), price, and usability, they just might succeed where the Librie failed.
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