The reason eBooks cost so much is because of the publisher's hate for Amazon's discounting of eBooks. The BPHs and Apple ganged up against Amazon to prevent them from discounting new popular best selling eBooks and taking away from the hardcover sales. The publishers went agency in order to raise prices and no longer allow discounts. They did this because of an irrational hatred of Amazon. The BPHs never actually thought this out properly. They just raised prices close to or in some case more than the pBook edition. Also, the BPHs in order to keep eBook prices high have come out with new higher priced paperback editions (tryng to do away with the old favorite MMPB). This war with Amazon has hit the consumer at a time when the consumer can least afford it.
The way to do it is not to raise prices. Raising prices drives customers to the net to get it for free. If there is a rise in eBook piracy, the blame is to be laid at the feet of the price fix six (and Apple).