Originally Posted by pidgeon92
Looking at the subscription page on the Discover website, it does appear that the initial money goes to Discover, not to Zinio. There are three subscription options on the page; for paper, digital, and combo paper & digital. However, there is only one payment option for all three subscription options.
It only implies that through lack of actually saying anything specific. It does say "through our partnership with Zinio," though.
Perhaps the OP can clarify.