Thread: Why Adobe?
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Old 01-17-2013, 10:03 AM   #16
elemenoP
Wizard
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Adobe paved the way for digital publishing with its Acrobat product. In addition, they have a near-lock (97% of market share or more) in book design/production software with inDesign. So I think it makes sense and was a smart move for them to pursue this space. I also think that old school, traditional companies (B&N, the big 6 publishers) would rather put their eggs in the basket of an old school, traditional company (Adobe). Kobo, being a start-up, might have gone a different way but I don't know the timing on that. Maybe Adobe DRM was already in place as the standard.

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