If the rumors are true, they suggest that the phone isn't selling as well as Apple anticipated—or, more unlikely, that its plans are changing.
Start with a rumor, infer bad news, deprecate a reasonable alternative and, Voila! Instant click-bait.
The modern WSJ at work.
They probably sourced with a Digitimes report to boot.
(Didn't we just hear that Apple was expanding iPhone sales in China?)