Originally Posted by Yapyap
Location is definitely important when talking about pricing.
The Sony T2 is €165 in the (handful of) shops here that sell e-readers. I got my Kindle Paperwhite (cheapest version, WiFi & ads) delivered for €150, imported via a local shop, which includes all the taxes (VAT + customs).
In the UK, the T2 costs £99, compared with £69 for the basic Kindle, and £109 for the Kindle Paperwhite. Personally I think that Kindle PW is VERY well worth the additional £10 over the Sony.