Originally Posted by BadBilly
You're making a lot of assumptions. First off, without knowing where the OP is, your supposed "premium price" may be entirely mythical. Currently, in Canada, for example, I could have a T2 direct from Sony for $99.99. A Kobo Glo will cost $129.99. A Kindle Paperwhite is not available for shipping to Canada. I could spend several hours and a fair number of dollars travelling across the border where I can get it from a Best Buy for US$119.99. I assume this is the ad-free version, but the BB site doesn't say. Sony is the least expensive by far.
Location is definitely important when talking about pricing.
The Sony T2 is €165 in the (handful of) shops here that sell e-readers. I got my Kindle Paperwhite (cheapest version, WiFi & ads) delivered for €150, imported via a local shop, which includes all the taxes (VAT + customs).
The other available options here are some Prestigio models for €165-169, iRiver HD for €165, and - a very, VERY recent development - the Kobo mini for €99 and Kobo Touch for €129. You can also order, via a local shop, a Nook Glow for €150 or a Kobo Glo for €165.
I really like the Sony T2, but at €165, it seems very much overpriced (as does the iRiver). No local options to buy a Pocketbook, Onyx etc.
I'm really happy with my Paperwhite, but I did buy it with the full knowledge that if I'd got a bad one, I'd have been in trouble - no way to get a replacement from Amazon, certainly. But then I use Calibre with Alf's plug-ins and I also buy from Amazon quite a bit, so neither the reader's choice of formats or using it without registration is of concern to me.