Originally Posted by Ripplinger
Knowing about that waiting period makes me always return the book immediately when I'm done, last book I had out only 2 days... it was over the weekend and I read straight through it. I think a lot of people wait until the period has expired and just let it drop off their reader to return it instead of making the effort to return finished books early.
I don't think it's a lack of effort. I think they don't know you can return eBooks early.