Originally Posted by porkupan
You cannot brick a Sony reader "irreversibly". Well, you can, but in all probability yours is not the case. Your battery may be depleted, so it makes sense to hook the unit up to the wall charger (most micro-USB phone chargers would do).
You need to press RESET (you see the little pin hole on the bottom? give it a little push with a staple end), then start holding the HOME and MENU buttons, and then turn the power on (power button). The reader will reboot. After the "thermometer" is half the way through, stop pressing the HOME and MENU buttons.
Didn't you say before that you should wait until the progress bar in the "Opening book" page has reached the right side (about 20 seconds) and then release buttons?
Now you say that waiting to the "thermometer" is half the way through is enough... I'm surprised...