Originally Posted by JSWolf
KF8 is essentially no better then ePub. Publishers are not going to want to create an eBook in ePub and then have to create one in KF8. They will create one in ePub and use that as the source for the KF8/Mobi versions.
I didn't say it was "better than ePub"; I said that it basically was "ePub3 in a wrapper". That's the whole point of it - that publishers do just have to create the ePub - Amazon's "Kindlegen" tool puts it into the KF8 wrapper.