Originally Posted by RHWright
I would contend that it could be good for business. They don't need to make it their primary format.
That sounds like smart business.
But it isn't. ADEPT is incompatible with Whispernet.
Amazon would have to run *two* separate server systems, doubling their overhead. Given the state of the market (where they already own 55-65% market share) there is no way the return on investment will be made up by going after disgruntled customers. Who, if they're disgruntled enough will be coming to them anyway.
That kind of poaching makes more sense for lesser players (Kobo and Sony) than the market leader. For Kobo, poaching even 10% of Nook's (26% US market share) customers would be a noticeable boost to their 6-8% market share. And all they have to do is add support for B&N DRM, not set up a whole new ebookstore.
And they haven't, have they?
Neither has Sony.
Or any of the generic ADEPT stores.
Either all the ebookstores are run by bad business types or they see no profit in going after Nook owners.