Originally Posted by jersysman
I think some of the best advice given on this thread is to have BN move it's release schedule into the fall with everyone else instead of early summer. Even though they kick a tick up in sales when they release their new product, most new ereader sales occur during the holiday buying season. They need to join in on that and trust/hope their product will compete well with the others.
Apple did just that, even though it annoyed the heck out of iPad3 buyers.