Originally Posted by ProDigit
Think of $15 in hardware parts, perhaps sold for sub $50 values.
I believe it won't be long before china develops it's first $23 ebook reader!
Completely irrelevant with current book prices. The 3rd world pays far more than US prices, usually above EU prices. Until they figure out how to market there (hint: low prices without premium content, nothing fancy.). It will not mean much at all. You can already pick up transflexive lcd cheapo readers for about $20, but they're worthless without books (and don't sell as a result).
The few local publishers and booksellers will always just compete with international prices — the 'net is a single marketspace without platform/hardware tie-ins — and since they are not automating the competition they are usually hopelessly overpriced. With Sony sleeping, Amazon blind and B&N dumb, the only one making moves into these markets is Kobo and it's strategic retail partners (because none of the bookstores wanted to play here, we can now buy them at the largest supermarket chain... makes sense?). Time will tell if they figure out the book side of things tho.
But if no one works it out, it's pretty much assured that piracy will supply a marketplace without integration (hello my Rusky friends - same boat), and put them off even trying. This is also hindered by the lack of payment options which are applicable. PayPal/CC will work, but with a low market penetration which will once again push people to find alternative sources.