Nokia, HTC and Sony name their smartphones with pointless alphabets which do not carry any specific meaning to differentiate themselves. Just notice the names such as ‘Xperia S’, ‘Xperia T’, ‘Xperia J’, ‘Xperia V’, ‘One X’, ‘One S’ and ‘One V’. Aren’t they confusing and do they mean anything actually? These companies need to change this naming strategy to something that can be understood and has some understandable meaning. HTC specifically had mentioned that they will “focus on more powerful hardware and exciting software with ‘One’ brand in 2012″ but still they are hanging around with their Desire brand launching entry level and mid-level models under its belt.
How It Can Be Changed?
With Smartphones and cell phones in general becoming commodities, mobile manufacturers might benefit from taking the FMCG/ route. Coca Cola, HUL and P&G have successfully created 1000s of sub brands without having to resort to abbreviations and repetitive naming. While the argument here might be that cell phones unlike FMCG products need higher Consumer involvement in making choices, the actual naming seldom makes or breaks the purchasing decision. Considering the sheer number of products being launched by the smartphone manufacturer, it may be wise to have at least 5 Marquee brands per Manufacturer.
example of too many names and confusing consumers:
htc one x
htc one s
htc one v
motorola razr m
motorola maxx hd
and this is happening with android tablets too...
why not just stick with a name and put a number after it for newer version? (galaxy s2 -> galaxy s3, iphone3 ->iphone4 ->iphone5)
find another name for their mid-range phone stick with that name. Flagship names should not be tainted (i'm looking at you Samsung).
google should do the same too for their 3 flagship devices
nexus 4.4 and so on
(if they make a phone that is at least 5.0", name it nexus 5, nexus 5.2 and so on)
What will Amazon do with its Kindle Fire and Kindle Fire HD line?
Kindle Fire HD 2
Kindle Fire HD 3
Kindle Fire HD 4?
something like that?
Apple simple brand name is easy for consumers to understand
ipad 3 (wtf with "new ipad")
ipad mini 2
ipad mini 3
ipad mini 4
SNL Spoofs Confusing Smartphone Marketing
the Video is in the link and it is pretty funny.