Originally Posted by robko
I'm not arguing it CAN'T be done and done well, just that it's probably not as easy as you seem to think. To take it to a ridiculous extreme, pyramids and be build and built well. That doesn't mean it's easy. And even though Kobo has a large company backing them now, they are still a relatively small player vs an Amazon or Sony and therefore have limited resources that they have to allocate and they feel that reflow doesn't gain them enough to justify it.
I know I am sounding too argumentative, so I'll just finish by saying, sorry, but I still believe it's easy, because the readers I have that do reflow, are not Sony, but even smaller players like Astak, and my wife has a BeBook. It's not what Kobo would gain by having a decent PDF reader, but what they will lose. I have an ulterior motive in wishing Kobo would step up, because I really don't like the idea of just a couple of big players in the market. I'd hate to be forced to buy a Kindle, because that's the only choice.