Originally Posted by wizwor
The people who bid AAPL up to $700 did not do well. Past performance, as they say, is not an indicator of future success. Apple has never had competitors. Microsoft invested in Apple.
The post $700 investors did very well because they exercised their put options. The big investment houses make money when stocks decline too. It's the small retail investors like Joe Q Public that may lose but then they shouldn't be investing in such individual stocks for the very short term ... capital gains and all that.