Originally Posted by Penforhire
They still are doing enough things well, at least enough for you doubters to not hold your breath waiting for them to fail. Read reports about iPhone sales in China lately (today)? Apple is laughing all the way to the bank.
The issue isn't Apple failing; the issue under debate is them getting outperformed in the smartphone market. Their short-term profitability is fine as long as the smartphone market continues to grow *and* they outperform the market even slightly.
But if market slows its growth or Apple stops outperforming it, they could find themselves still profitable but in somebody's rear view mirror. And with reduced growth prospects.
Kinda like where Microsoft has been for the past couple of years.