Originally Posted by bill_mchale
I don't know of any retailer that will tolerate the supplier selling to the general public at a lower price than the retailer will offer. If anything, the supplier often sells at a higher price.
You mean like every single supplier who sells any physical item to any store at a wholesale price?
There's a reason stores can sell products as a loss leader or reduced price, Amazon do it all the time (it's what kicked up the fuss about moving to agency in the first place), supermarkets do it all the time to get feet through the store. Lot of fuss over several high profile game releases this year that were sold well below cost for a few days at various supermarkets to get people in the store. Much like with publishers, the game companies complained that it would devalue their products.