Originally Posted by bartveld
Yeah, that's a trend that is especially rampant in ereader land: treat your customer like a dumbass.
It's not "treating your customer like a dumbass" at all. "One-click buying" works beautifully on the Kindle bookstore. Making the buying process as simple as possible is a thing that Amazon have got absolutely right. Other bookstores could learn a lot from them. One of the reasons that the Kindle has been so enormously successful is that Amazon don't just sell you the reader - they've got the whole "ebook infrastructure" thing - the integration of reader, bookstore, customer service, etc - spot on, whereas Kobo really make you have to "work" to buy a book.