On my first freebie day, the day before Thanksgiving (Wednesday), I managed to giveaway a little over a hundred copies. On my second, a few days later on a Sunday, I managed almost 150. On my last, yesterday (Saturday) I only managed to give away about 15 (assuming data lag isn't holding back too much). All three days were about equally un
promoted -- I don't really have much of a platform to promote from at the moment.
While there could be other explanations for the big disparity, I wonder if this time I simply chose a day with so many other higher ranked freebies that mine was undiscoverable, while I got somewhat lucky on prior days with less competition.
Has anyone developed some rules of thumb on scheduling promotional days, perhaps not just for the day of the week but also the time of year? Right off the bat, with very limited input from this experience, I want to avoid Saturdays, but since Select offers so few promotional days to experiment with, I'd love to plan future giveaways with context from your experiences if you care to share.