Originally Posted by l_macd
Kobo have definitely stepped up their game at the right time; taking advantage of the increasing interest in ereaders, and in some countries become the biggest alternative to Kindles. Obviously the US is the biggest market and it's a far harder nut for them to crack with the Nook already well established along with the Kindle. Not sure where that leaves Sony mind you....?
6% according to the same survey Kobo's citing: http://www.panarmenian.net/eng/news/...on_units_in_Q4
Note that that's anticipated Q4 shipments to retailers, not sales to customers, and certainly not lifetime penetration. Though it's still interesting; you definitely see stores stocking and/or selling fewer Sony e-readers. Nooks' performance is actually quite good considering it's only available in two markets (US and UK, and they're well back of Kobo and Kindle in the UK from what I know). Most of that 10% is in the 1/3 of the global market that's centred in the U.S. That suggests Nook has between 25-30% of the U.S. market.
There were those who dismissed Kobo's approach of trying to beat competitors to international markets, but this study suggests it's bearing fruit. Very little of that 20% could possibly be the Canadian market (likely about 3-4% of the total survey is the Canadian market) suggesting Kobo's partnerships in the UK, France, Portugal, the Netherlands, Germany, Ireland, Brazil, South Africa, Hong Kong, etc., have borne fruit beyond Kobo's two home markets (Canada and Japan).