Originally Posted by PatNY
This is so not true. Anyting that starts out small can also totally fail, stagnate, or experience only moderate slow growth.
Sigh. When comparing a new entrant to a market to the existing monopoly or majority incumbent, measuring improvement in %age terms doesn't really mean a lot, because the growth is from such a low level. Comparing %age improvement or drop-off makes much more sense once the initial exponential growth phase has ended.
For example, between 2008 and 2010, US ebook revenue grew 1274%. What can we actually learn from that number? It grew a lot, but would our reaction have been any different if it had been 1000% or 3000%? The numbers just don't really mean anything.