Originally Posted by speakingtohe
I am Canadian and while it is great to see a device developed by a Canadian company make good, we alos must remeber that they are now owned by the Japanese.
I am pretty sure though that kindle is still more recognized in Canada. Regardless if I am using my Sony or my Kobo ereader, people still ask me how I like my kindle.
You're right, not that it seems to be doing Amazon a lot of good. Every time Ipsos Reid does their Mobilogy study, more people express intention to buy Kindles than any other brand of e-reader, but every subsequent study shows more Kobo e-readers selling than anything else (more than 2:1 over Kindles). That tells me that the uninitiated know about Kindle, but as people start diving in to it they end up getting Kobo (more often than not).
And Canada got the better half of the deal between Kobo and Rakuten. Most of the jobs are in Canada. In theory the profits would go to Japan, if there ever are any. It's hard to profit in an industry where you sell your e-readers at, or below, cost to consumers, and where capital investments into new devices, new software, etc., are ever-present.