Originally Posted by murraypaul
Who is they?
The publishers don't subside the cost of reading devices.
Amazon/B&N etc do, but that comes out of their 30% cut.
And no-one subsidised the cost of the iPad I use for some of my reading.
Yes, Amazon and B&N do. Why don't they count? And you made the decision not to read on a subsidized device, can't blame anyone for that, can you? That is just like signing up for a phone company's plan, paying the same monthly charges as everyone else, and then not getting a cheap or free phone. It is you who chooses not to take advantage of what they offer.