I have to say, I read so much more since I got my first kindle. I had not read so much since adolescence. Then, when I started eborrowing, my reading went way up. I think it has to do with the availability of so many books at my fingertips and knowing I only have a small window before I have to return a book. Since eborrowing, I also buy considerably more ebooks, so it's a win-win all around.
Amazon's Customers Who Viewed This Item Also Bought suggestions have helped me discover so many awesome new titles, which is maybe why I am such an Amazon fangirl. Their shopping experience just rocks.