I downloaded software from the handbrake page, but it was a trial and was not free. I've already uninstalled and cannot remember the name. I checked the price before doing anything with it. $50. So I uninstalled and didn't bother to use with watermark. This was from a link posted in this thread.
I just did a search for handbrake and downloaded another one, but the set-up file won't open.
Many of the software sites are misleading, saying free and not giving prices before I find out it's a trial.
I have purchased a number of other converting software packages that I no longer use, including imtoo for avi to dvd. I also have an old version of Nero, but it does not convert formats. If I have to pay $40-50, then I don't really need to watch my dvd movies on my KFHD or ipad.