In the 1980's Apple dominated the PC Market. They controlled hardware and software. No one was licensed to sell any part of an Apple product. Along came Microsoft with a software only business model. Anyone could manufacture the hardware for a DOS?Windows PC. All Microsoft wanted to control was the OS. PC Computers became cheaper than Apple computers. As more and more people bought Windows OS less and less bought Apple's Products. Still Apple refused to allow any one else to manufacture Apple Hardware. Apple was going the way of the dinosaurs when the iPod/iPhone happened along. Now they are losing market share again. Sound familiar?
And I am not an Apple hater. I own an iPhone and have had it for 3 years.