I like the way Naomi Alderman (indirectly) calls people who rave about the tactile sensation of paper books "fetishists." There's a way to get on a traditionalist's good side!
Reminds me of a quote attributed to jazz player Dizzy Gillespie, when a journalist questioned him about his "fetish" for a goatee:
"It's not a fetish... it's an affectation!"
Still, I question whether or not we're really seeing any substantive changes yet. Pubs are still talking, but I don't see a lot of real action. And throwing about buzz-words like iPod don't constitute action... just trying to catch attention with buzz-words.