Originally Posted by BeccaPrice
Exactly. The book is currently relevant. In the 2 months or more it would take traditional publishing to get such a book out (really, though, it was more a pamphlet - calibre says 42 pages), by that time the election would be long enough over that Frum's points would be lost.
Print publications can be printed and put into distribution channels pretty quickly. It will never be as quick as digital distribution, yet newspapers and periodicals show that it can be done in a matter of hours if it is needed.
Digital simply makes it more desirable to produce these instant publications, since the cost is lower (thus the risk is lower).