I love books that are in an interview format with the experts. To me it make sense to accumulate the views of selling experts and house them all in one place. I would have purchased this book solely for the interview with Dr. Ivan Misner,the Founder & Chairman of Business Networking International (BNI). His sales networking group is the largest in the world. He built an empire by offering a great forum where small businesses can network. So the interview with him is invaluable.
Dr. Misner's is a New York Times Bestselling author who has written 16 books including his latest #1 bestseller about gender, called Business Networking.
He writes a monthly columnist for Entrepreneur magazine and Fox Business News and teaches business management at several universities throughout the United States.
To get an interview with Dr. Misner is not easy. The author of Sales Success Now asks some very compelling questions that are revealing in a way I have not seen before from Misner.
Other selling superstars interviewed include:
Dr. Josh Axe
Keith Eades and Co-author Robert Kear
Dr. Bill Halbert