Originally Posted by heySkippy
So far, what has it cost them? So far, I would argue that they've gained more than they've lost from all this silliness.
In what way have Apple gained from this?
They lost the case itself, were largely mocked in the press for having to run the 'apology' statement, and the reaction across the internet to their first, petulant 'non-apology' was almost entirely negative, with the exception of the Apple fan sites - and even some of those thought it was ill-advised.