Originally Posted by elcreative
Why... not even close to having a dominant percentage of the market and perfectly normal practice when consolidating in a potentiallly shrinking/changing market. Not everything is a great conspiracy or needs the interference of government in commercial matters...
Dominant percentage is whatever the bureaucrats and lawyers say it is.
(Just ask GE about how the EU torpedoed *their* merger with Honeywell. Just 'cause.)
The very publisher-friendly article in the OP tells you why the merger will be looked upon askew: no retailer will be able to do without their books so they won't have any meaningful leverage in negotiations.
That is by anybody's definition "too much" market power.
Achieving "too much" market power by merger instead of by native growth is a common reason to block mergers.
And doing this right on the heals of an antitrust action for conspiracy to collude and raise prices? Where one of the merger partners used *its* market power to force a top-rank retailer to pressure the other merger partner to conform to the conspiracy's terms?
Oh, yeah; that is going to go down well at the DOJ...