A bit of spin there.
First, because the fight is between Luxembourg (and France) and the Brusselcrats.
Second, because despite all the "Amazon" whining there are dozens of companies doing the same thing.
Third, because nothing has actually happened. There is not going to be any change for months or years.
Fourth, because even if it were to change it'll only change to 15% at most.
The most likely outcome is that at some point in the future they'll set a new rate for digital media; it might be 3%, it might be 7%, or it might be 15%. Or something in between.
But, consdering how fast EU institutions negotiate these issues it could be the next decade before anything actually changes at the consumer level.