Originally Posted by HarryT
What the publishing industry needs is a strong trade association, akin to the RIAA, which will go after criminals in the same manner that the RIAA has so admirably done in the music world. The problem is, at present, that there is nobody in the publishing world to take on these criminals.
What the publishing industry needs to do is to take the digital world seriously by seeing the potential that lies there, not criminalize people because the publishers (as the music and film industry in america) aren't able to follow the new current.
Tor.com is a real example on seeing the potential that the publishing industry have if they start taking the internet serious. They have a site where authors have blogs and can add entrys, users/readers can add comments and talk to the authors. Readers can make their own blog entries, so that tor.com can get input on important issues if the readers aren't happy with something tor.com does. Tor.com provides ebooks (and are making more of their book backlog available as ebooks.) They don't DRM their ebooks, hopefully because they see that if somebody has purchased a book, they should be allowed to read it whenever on whatever they want. Tor.com comes with sample chapters on books, to entice their readers.
To put it simply, tor.com taps into the potential there is in internet marketing and business. They don't try to criminalize readers that read copyinfringed material (which usually are of low quality), instead they make their books attractive so people wants to buy and read.
What you and the publishing industry needs to realize is that there will always be piracy, and that there are several ways to fight piracy without criminalizing people. Tor.com has realized this, have you?