Frankly i think it does not offer anything new or better that you cant already buy from other china manufacturers like ONDA. For that price the storage is pretty paltry at only 8GB and it does not have any GPS it seams as well as having a lowish screen res of 1020x for a 9.7 inch screen(but that's the norm for china tablets ).
A better deal overall if you looking for a cheap 9.7 tablet would be the ONDA Vi40 Ultimate 32GB
which is also cheaper at $215
I did a google search for the company - insignia
and all it came up with was cars made by vauxhall motors
Onda on the other hand are a large manufacturer of android tablets in china and are sold by all the online china device specialists as well as on amazon usa & UK .They have a large following of cheap tablet owners and custom roms are being made regularly by there fans.
The ONDA as well as having more storage also has the benefit of having a HDMI socket to so you can port it to your big screen.