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Originally Posted by Little.Egret
However, since all this suggests the publishers can get better terms by going indie and taking the KDP T&C, why don't they do just that ? Because it's NOT TRUE perhaps.
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Originally Posted by tompe
What do you mean by better terms? The problem is that not using Amazon will losse you to much customers.
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According to the article:
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which in some cases can result in publishers receiving less than 10% of the price paid by the online customer.
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and
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According to another unnamed publisher who negotiated an ebook deal for a well-known figure, Amazon sought a deal that would have resulted in a 92% discount. The publisher refused the terms, which would have seen them receive just 80p on an ebook selling for £10 on Amazon's UK website.
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An independent author using KDP gets 35-70% of the price paid by the online customer. (for books priced at £10, KDP gives 35% royalties, so you'd get £3.50)
It seems odd that a random nobody with no negotiation power can get 35-70% royalties, but the large publishers can only negotiate royalties of 8-10%. If that's true, they might want to seriously consider using KDP.