View Single Post
Old 10-18-2012, 09:24 AM   #5
fjtorres
Grand Sorcerer
fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.
 
Posts: 7,608
Karma: 59121037
Join Date: May 2009
Location: 26 kly from Sgr A*
Device: PRS-T1, KT, PB701/IQ, K2, PB360, BeBook One, Axim51v, TC1000
The tipping point is here, indeed. At least for magazines.
Declining print volume means the print overhead costs (warehousing, transport, etc) are eating them up alive.
The smarter digital mags should try the old free-to-qualified-subscribers model of Infoworld and PC Week (among many other vertical market publications). And use direct email distribution.
That way they get the ad revenue, the metrics to justify the ads, and bypass the middleman.

Last edited by fjtorres; 10-18-2012 at 09:28 AM.
fjtorres is offline   Reply With Quote