Originally Posted by Elfwreck
Those aren't the ones driving the ebook revolution. As much money as they have, they don't have *time* to read as fast as books are selling. The 1% of the population with 43% of the wealth are not going to read 43% of the ebooks, even though the marketing is aimed at them.
The ones driving the switch are the former buyers of thrift-store romances and used-book-shop SF novels, who are willing to pay $2 per book to buy and read 10 books a week--if they can find 10 new books a week to read. Those people, who are students and housewives than any other categories, have mostly been invisible to publishers' marketing campaigns; their voracious reading habits were considered irrelevant because they didn't feed into the royalty stream.
They're also the ones supporting the darknet filesharing, because they come from a background that assumes that resources of any sort are expected to be shared. When they're done with a book, they hand it along to someone else who hasn't read it. Anything else feels like sending used books into a paper shredder in order to force future readers to buy a new copy.
Ending the commercial threat of piracy will take acknowledging those readers and finding a way to convince them not to distribute their files widely. That's probably going to require a way to legitimately distribute to family and close friends, because right now, there's no legal difference between "email an ebook to your aunt in another state" and "upload the ebook to megafileshare and PM the link to your aunt... and if she shares the link around, well, so what?"
I agree that the 1% of the people with the most wealth do not drive ebook sales.
I was trying to refer to the segment of the population whose income is in the range of $70,000 - $200,000 a year. This could include, most professionals, many tradespeople, successful salespeople, many service professionals such as servers, bartenders and taxi drivers, union truck drivers, and busdrivers among many others. As well as their dependents. MAybe students and non-working housewives out number them, maybe not.
I have never seen a plumber with an ebook reader that I am aware of, but I am sure they exist. I have seen many travelling people such as consultants, salespeople, and even truckdrivers pull out an ebook reader at breakfast.
Still maybe you are correct and the biggest market is students and housewives. Perhaps the are as a group, spending megabucks on ebooks. I would think that distractions such as studying and keeping keeping control of the children might slow them down a bit but who knows for sure.