I'm currently reading Subliminal: How Your Unconscious Mind Rules Your Behavior
by Leonard Mlodinow (as he points out when discussing how hard-to-pronounce names affect a company's sales, his name is pronounced Ma-lah-DI-nov). What a fascinating subject tackled by a scientist with more than sufficient street cred to do it justice.
This is the book the MobileRead Book Club should
have chosen for its September selection, but did anyone listen to me? It didn't even get a second