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Old 10-14-2012, 03:51 PM   #14387
WT Sharpe
Grand Muckity-Muck
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Posts: 31,918
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Join Date: Jun 2009
Location: Chesapeake, VA, USA
Device: Kindle Paperwhite, iPad Air, iPod Nano. Other devices gathering dust.
I'm currently reading Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow (as he points out when discussing how hard-to-pronounce names affect a company's sales, his name is pronounced Ma-lah-DI-nov). What a fascinating subject tackled by a scientist with more than sufficient street cred to do it justice.

This is the book the MobileRead Book Club should have chosen for its September selection, but did anyone listen to me? It didn't even get a second!
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