Originally Posted by Elfwreck
While there are plenty of people who buy bottled water because their local tapwater doesn't taste good (or, sometimes, is actually unsafe), the bottled-water industry didn't take off because of them. It took off because people will pay the same price for water that they will for soda--if it's convenient and cold when they want it.
This sounds like cold comfort for authors. Don't most people still drink tap water?
I recall that Consumer Reports article where the blind test testers preferred the New York City tap water