Originally Posted by vans
As the market share of ebooks grows the need for massive pre Christmas advertising will lessen (or so it was predicted), so there will no longer be the pressure to release books in October.
I assume all this will mean is that the advertising will just be delayed until closer to Christmas.
I'm not sure it will lesson the need for pre Christmas advertising, people still need to already be aware of your books/products in order for your product to be the first thing that springs to mind when they open their shiny new device christmas day :P
Wonder how much more it costs to actually advertise on Christmas day on TV and whether that will go up further with more companies likely wanting a TV spot around those few days?