Originally Posted by MikeB1972
It is impossible to lose business from people who are already using your IP without paying you.
If they are given the choice between pay up or stop using the software some may pay some may use something else but, even if none of them pay, you are losing no business.
The lost customers are those who were previously or potentially buying, not always the infringers. When a large company sues an individual for obscene amounts of money, it can look bad to some people. It isn't a matter of who is right, it's a matter of scale and perception. I am not one of those people because I can't possibly keep track of labels, publishers or studios, but there certainly people who do and make their buying decisions accordingly.