Originally Posted by supermighty
If I had to guess I would say that they want to transform the online Nook store into a full digital competitor to iTunes, Amazon and Google Play. Where they would offer books, movies, TV and music to windows devices.
Exactly! MS wants to combine their own app store with someone else already established with books and videos. Apple sure as crud wouldn't join forces with MS and Amazon is the biggest (what do they need MS for?). So, why not join up with struggling B&N? Between the two of them, they could come up with a pretty nice app store for Microsoft's new tablets.