Thread: Price sensitive
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Old 10-07-2012, 07:15 PM   #49
AnemicOak
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Quote:
Originally Posted by xendula View Post
Last night, Hachette dropped the price of JK Rowling's "A casual vacancy" from $17.99 to $14.99. Had they had great sales, they would not have dropped the price. However, the steep price of the book made people more critical of the content, and book only has 3 stars. Many reviewers voiced that they expected more for the price.

This proves that, as consumers, we do have the power to influence pricing.
That may be true in this case, but it's hard to say. It's been the policy of a few Agency publishers to drop the price of the ebook (usually from $14.99 to $12.99) once that book is on the NY Times Bestseller list. Not sure if Hachette is one of those publishers or not.
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