Thread: Price sensitive
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Old 10-07-2012, 11:52 AM   #47
xendula
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Last night, Hachette dropped the price of JK Rowling's "A casual vacancy" from $17.99 to $14.99. Had they had great sales, they would not have dropped the price. However, the steep price of the book made people more critical of the content, and book only has 3 stars. Many reviewers voiced that they expected more for the price.

This proves that, as consumers, we do have the power to influence pricing.
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