Originally Posted by Barty
If photo retouching in ads were illegal, the fashion/cosmetic industry would be out of business. What about the food.
I don't know if tech products are governed by stricter rules, but I've never seen a TV ad where the picture isn't perfect. Who knows if it's even a screenshot of the TV, or they just superimpose a picture over the set.
Please see this behind-the-scenes video
at McDonalds photoshoot. High-profile product advertisement is not fake, the products just get presented in the most flattering way under ideal conditions. Post-processing is very limited and oftentimes included in a disclaimer to avoid class suites.